Yo! Vishal here again from Brands2life.
Today I want to talk about something every new entrepreneur needs to master – the art of PR.

Look, I get it. When you’re just starting a business, public relations might not seem like a huge priority. You’re hyper-focused on things like product development, funding, operations, and
basically keeping the lights on.

But here’s the thing – effective PR can be an absolute game-changer for launching a new venture and setting yourself up for long-term success. It’s one of the most cost-efficient ways to:

Build credibility and trust with your target audience Generate early buzz and excitement around your brand Establish yourself as an authority in your industry Attract investors, partners, employees and customers Amplify your marketing efforts Get ahead of potential crises before they spiral

The trouble is, a lot of startups botch PR from the jump. They treat it as an afterthought, put out boring press releases nobody cares about, or make rookie mistakes that undermine their brand’s
reputation.

That’s why I’m going to share my proven tips for launching your business with a PR punch that commands attention and drives real results. This stuff works, whether you’re a bootstrapped passion project or a fresh startup with funding.

Strap in! Let’s explore some PR power moves:

Craft a Killer Startup Story Media outlets live for compelling narratives that pique audience interest. What’s the fascinating story behind your ‘why’? The struggles you overcame? The problems you’re solving? Shape that into an angle reporters will eat up.

Work the HARO Hustles Help a Reporter Out (HARO) is a service that connects journalists with sources for their stories. Monitor it daily, pitch yourself as an expert source, and rack up those media mentions.

Court-influenced tastemakers Influencer marketing allows you to shortcut your way into trusted circles. Find the right bloggers, social stars, and thought leaders for your niche. Collaborate
strategically to tap their audiences.

Stage Power Moves From flash mobs to guerilla marketing activations, stunts make your launch impossible to ignore. I helped one swimwear client kick things off by bravely hitting the streets in their bathing suits in winter. Cheeky way to win buzz!

Deal With Crises Deftly Things will go wrong – that’s life when you’re building something ambitious. But bombing on crisis comms can kill your momentum before you start. Have a smart strategy for

addressing issues transparently and resetting the narrative.

And for the love of marketing, invest early in professional PR assistance! A lot of entrepreneurs think they can “DIY” PR to save money. But pitching the media is an art – amateurs often do more harm than good.

Even a few hours per month with an experienced PR consultant can elevate your startup’s launch story, open media opportunities, avoid snafus and maximise coverage value.

Trust me, friends – the right PR strategy allows you to hit the ground running with a bang. You earn the attention, credibility and interest you need to transform a passion project into a real
player.

So get PR-smart, work the tactics and buckle up for one hell of a ride! Your startup hero’s journey starts now.