Electrifying Success: How Brands2life Transformed Abhijeet Sinha into the Leading Expert on Electric Vehicles (EVs), Amplifying EV Policy and Advocacy Efforts
| President - CPOS India, Country Head ASSAR, Ex Banker, Policy Entrepreneur.
Previously Vibrant Gujarat, Pilots of NPR-UIDAI, IMNCI
Director - Ease of Doing Business (https://easeofdoingbusiness.in/)
Director- NHEV (https://nhev.in/)
Abhijeet Sinha is a Technocrat, Policy
Entrepreneur currently contributing with tech pilots in the Prime Ministerial
initiative on Ease of Doing Business as National Program Director of EoDB
Services. Previously associated with Vibrant Gujarat, Pilots of NPR-UIDAI, IMNCI
(Asha-Anganwadi) before joining then CM Mr. Modi’s Citizen for Governance (CAG)
team in 2014 parliamentary polls. His expertise as an ex-corporate banker was
recognized with success in large infra financing on PPP with Hybrid and Annuity
Financing models; used in various EoDB emerging tech pilots. Holding additional
charge of renowned National Highway for EV (Jaipur – Delhi – Agra) Pilot
Project Director, where he has completed India’s longest 210 km E-Highway
TECH-Trial Run between Delhi – Agra in 2020. Early this year in 2022, he
commissioned two of India’s Largest EV charging stations with 100 + 112
chargers with a capacity to charge 1500 cars in 24 hours and recorded maximum
72% utilization with a minimal breakeven tenure of 36 months.
He is a distinguished figure in the
field of Electric Vehicles (EVs) and sustainable transportation. With a
deep-rooted passion for environmental conservation and innovative technology,
Abhijeet has emerged as a leading expert in the EV industry. Armed with a
wealth of knowledge and experience, he has positioned himself as a trusted
authority, offering invaluable insights and expert opinions on various aspects
of EVs and related matters. Through extensive media coverage and speaking
engagements at prestigious conferences, Abhijeet has successfully advocated for
the adoption of clean energy solutions and sustainable mobility, driving
awareness for EV policy and advocacy. His dedication to promoting a greener and
more sustainable future has earned him accolades and recognition as an
influential voice in the pursuit of a cleaner planet.
Brands2life(B2L), a leading PR agency,
achieved remarkable success in positioning Abhijeet Sinha as the ultimate
expert in Electric Vehicles (EVs) and related matters, creating an organic pull
effect that attracted media, policymakers, and stakeholders seeking his expert
opinions and insights. Through a strategic blend of extensive media coverage,
building strong journalist relationships, and cultivating thought leadership,
Brands2life successfully transformed Mr. Sinha's personal brand, driving
awareness for EV policy and advocacy without resorting to any advertorial or
paid media placements.
Before partnering with Brands2life,
Abhijeet Sinha was resorting to paid media placements to get his content
across, limiting his reach and credibility within the industry. The challenge
was to position him as a reputable and trusted authority on EVs, enabling him
to contribute to various media stories and platforms organically.
Abhijeet Sinha as a recognized expert and influencer in the field of EV policy
Abhijeet Sinha as a go-to person for media, policymakers, and stakeholders
seeking insights, expert opinions, and panelist on EV-related topics.
awareness and engagement with EV policy and advocacy initiatives.
Personal Brand Image
Leveraging Media Coverage: B2L developed a comprehensive
media coverage strategy that focused on securing high-quality and relevant
media placements for Abhijeet Sinha. The agency identified key media outlets
and journalists covering EV-related topics and curated engaging and informative
content to pitch.
Cultivating Journalist Relationships: B2L dedicated efforts to
foster strong relationships with journalists and editors who covered EVs and
sustainable transportation, Policy, Infrastructure and related subjects.
Regular communication, sharing valuable insights, and offering exclusive
stories helped increase Mr. Sinha's visibility within media circles.
Thought Leadership and Expertise: To establish Abhijeet Sinha
as an industry thought leader, Brands2life facilitated guest articles, op-eds,
and expert opinion pieces authored by him in prominent media outlets. By
showcasing his deep knowledge of EVs and related matters, Mr. Sinha's reputation
as a trusted authority began to flourish.
Expert Commentary and Opinions: B2L facilitated Abhijeet
Sinha's active participation in media interviews, providing expert commentary
and opinions on EV policy, sustainability, and related topics. Abhijeet Sinha's
insights were positioned as valuable and timely contributions to ongoing industry
conversations. By consistently delivering relevant and thought-provoking
perspectives, Abhijeet Sinha gained credibility and became a sought-after
source for media stories.
Identifying Speaking Opportunities and
Leveraging Industry Events:
The agency proactively sought speaking opportunities for Mr. Sinha at industry
conferences, seminars, and events. As he shared his expertise on stage, his
reputation as a compelling and knowledgeable speaker grew. B2L identified
relevant industry events and conferences where Abhijeet Sinha could participate
as a panelist, speaker, or expert. By leveraging Abhijeet Sinha's expertise and
participation in these events, Brands2life ensured media coverage and exposure
to a wider audience. Event organizers were engaged to secure media interviews,
features, and articles related to Abhijeet Sinha's participation, amplifying
his influence and reach.
Brands2life's strategic PR efforts
resulted in significant success for Abhijeet Sinha:
Personal Brand elevation: Abhijeet Sinha's personal
brand value has experienced a remarkable surge. By positioning himself as a
trusted authority and sharing valuable insights through various media channels
and industry events, he has gained immense credibility and recognition within
the EV community and beyond. The increasing demand for Abhijeet as a guest,
panelist, and keynote speaker at high-profile events has solidified his
reputation as a thought leader and influencer.
Strong Media Network: Journalists developed
personal terms with Abhijeet Sinha, fostering ongoing collaboration and making
him a preferred expert for media inquiries and stories.
Organic Pull Effect: Instead of relying on paid
placements, Mr. Sinha's credibility and expertise attracted media,
policymakers, and stakeholders organically. Journalists sought him out as the
go-to person for EV-related insights, driving a higher frequency of his
appearances in various media stories and platforms.
Trusted Authority: By consistently sharing
valuable insights and opinions on EVs, Mr. Sinha's reputation as a trusted
authority grew, enhancing his personal brand within the industry.
Increased Awareness: With a wider audience
recognizing Mr. Sinha as a leading expert, awareness for EV policy and advocacy
expanded. The impact of his contributions extended beyond individual media
placements, influencing public discourse and policy discussions.
Rise in the Partnership requests: Abhijeet Sinha's expertise
and reputation as a prominent authority in the Electric Vehicles industry have
led to numerous invitations as a guest, panelist, and keynote speaker at
various industry-level discussions, events, deliberations, and policy discussions.
His exceptional insights and ability to articulate complex topics with clarity
have made him a sought-after figure in shaping the discourse around sustainable
transportation and clean energy. Abhijeet has chaired several key events,
leaving a lasting impact on the industry and policymakers alike.
Key Events/Interventions which Abhijeet
Sinha has been a part:
Clean Energy Ministerial and 8th Mission Innovation alongside G20 Energy
Transitions Meeting, GOA
SCM Summit 2023 (Chief Guests: Nitin Gadkari, MoRTH, Sarbananda Sonowal, Union
Machinist Super Shopfloor Awards 2023
anniversary of Accord Transformers (attended as Chief Guest)
Thermal Management Summit 2023
7th edition of RenewX, (supported by Ease of Doing Business, National Highways
for EV & Charge Point Operators Society of India)
Economic Times Infra Focus Summit & Awards on 27th September 2022
launch of India’s 1st Commercial Cell Manufacturing and Innovation Base of Log9
Health Care Working Group Meeting Goa
Festival of Manufacturing’ by ET Edge
India eMobility Show (Panel Discussion)
Startup Excellence Award for BluSmart
Excellence Conclave 2023
Brands2life through their expertly
designed and executed PR strategy led to a transformative journey for Abhijeet
Sinha within the Electric Vehicles industry. By shifting away from reliance on
paid media, Mr. Sinha emerged as a prominent voice, establishing himself as the
go-to authority on all matters related to EVs. Brands2life's emphasis on
authentic media coverage, thought leadership, and relationship cultivation
played a pivotal role in driving significant awareness for EV policy and
advocacy, all achieved without resorting to any advertorial or paid media
coverage. Brands2life takes pride in contributing to Mr. Sinha's remarkable
growth and influence in the EV space, and the agency remains committed to
fostering continued success for him and all their valued clients.