Brands2Life's Strategic Drive: Halp.co Achieves 20,000+ Student Sign-ups in India in Just 6 Months
Halp.co, a study abroad platform backed by
tennis star Serena Williams, sought to establish its presence in the
competitive Indian education market. With a vision to assist students in
navigating global educational opportunities, Halp.co enlisted the expertise of
Brands2Life, a leading PR agency, to spearhead its India entry strategy.
Entering the Indian market posed several
challenges for Halp.co. The study abroad sector was saturated with established
players, and breaking through required a comprehensive approach. The goal was
to not only gain visibility but also to secure a substantial number of student
sign-ups within a tight timeframe of 6 months.
Brands2Life devised a multifaceted entry strategy, blending traditional and
digital PR tactics to maximize impact. The key components included:
- Communication Plan: Crafting a
compelling narrative around Halp.co's mission and values, emphasizing its
unique features, and positioning it as a game-changer in the study abroad
- Regional Penetration: Recognizing
the diversity in the Indian market, Brands2Life tailored the communication
strategy to resonate with the cultural nuances of different regions.
Customized messaging ensured a more personalized connection with the
- Influencers Engagement: Leveraging
Serena Williams' association, Brands2Life engaged with influencers across
various domains, from education to sports and entertainment, to amplify
Halp.co's reach and credibility.
- Unique Activities Design: To create
buzz and differentiate Halp.co, Brands2Life organized unique events,
webinars, and contests, engaging with educational institutions and student
communities. These activities served as touchpoints to build brand
- Digital and Social Media Promotion:
A robust online presence was established through strategic social media
campaigns, targeted advertisements, and engaging content creation.
Platforms like Instagram, Facebook, and LinkedIn were leveraged to connect
with the younger demographic.
Student Outreach Initiatives:
- Scholarship Programs: Brands2Life,
in collaboration with Halp.co, designed scholarship programs to support
deserving students financially, garnering goodwill and positive sentiment.
- Interactive Workshops: Conducting
informative workshops at educational institutions, Brands2Life ensured
direct interaction with students, addressing queries and showcasing the
benefits of using Halp.co.
- Peer Ambassador Program:
Establishing a network of student ambassadors to promote Halp.co within
their peer circles, Brands2Life facilitated authentic and relatable
Within the span of 6 months, Brands2Life's
strategic approach yielded remarkable results for Halp.co:
- Over 20,000 Student Sign-ups: The
targeted communication strategy and innovative outreach initiatives
resulted in a significant surge in user registrations.
- Established Brand Presence: Halp.co
successfully carved its niche in the Indian market, distinguishing itself
as a trusted study abroad platform.
- Positive Media Coverage:
Brands2Life secured extensive media coverage across leading publications,
both digital and print, enhancing Halp.co's credibility and visibility.
- Influencer Endorsements:
Collaboration with influencers and Serena Williams generated widespread
attention, fostering trust and interest among the target audience.
- Sustained Engagement: The ongoing
engagement initiatives, including scholarship programs and ambassador
networks, ensured continued interest and loyalty among the student
In conclusion, Brands2Life's comprehensive
PR strategy played a pivotal role in Halp.co's successful entry into the Indian
market. The collaboration showcased the importance of tailored communication,
regional understanding, and a mix of traditional and digital channels in
achieving impactful results in a competitive landscape.