Brands2Life’s Strategic Drive: Achieves 20,000+ Student Sign-ups in India in Just 6 Months

Brands2Life's Strategic Drive: Achieves 20,000+ Student Sign-ups in India in Just 6 Months

Client Overview:, a study abroad platform backed by tennis star Serena Williams, sought to establish its presence in the competitive Indian education market. With a vision to assist students in navigating global educational opportunities, enlisted the expertise of Brands2Life, a leading PR agency, to spearhead its India entry strategy.


Entering the Indian market posed several challenges for The study abroad sector was saturated with established players, and breaking through required a comprehensive approach. The goal was to not only gain visibility but also to secure a substantial number of student sign-ups within a tight timeframe of 6 months.

Strategy: Brands2Life devised a multifaceted entry strategy, blending traditional and digital PR tactics to maximize impact. The key components included:

  1. Communication Plan: Crafting a compelling narrative around's mission and values, emphasizing its unique features, and positioning it as a game-changer in the study abroad space.
  2. Regional Penetration: Recognizing the diversity in the Indian market, Brands2Life tailored the communication strategy to resonate with the cultural nuances of different regions. Customized messaging ensured a more personalized connection with the target audience.
  3. Influencers Engagement: Leveraging Serena Williams' association, Brands2Life engaged with influencers across various domains, from education to sports and entertainment, to amplify's reach and credibility.
  4. Unique Activities Design: To create buzz and differentiate, Brands2Life organized unique events, webinars, and contests, engaging with educational institutions and student communities. These activities served as touchpoints to build brand awareness.
  5. Digital and Social Media Promotion: A robust online presence was established through strategic social media campaigns, targeted advertisements, and engaging content creation. Platforms like Instagram, Facebook, and LinkedIn were leveraged to connect with the younger demographic.

Student Outreach Initiatives:

  1. Scholarship Programs: Brands2Life, in collaboration with, designed scholarship programs to support deserving students financially, garnering goodwill and positive sentiment.
  2. Interactive Workshops: Conducting informative workshops at educational institutions, Brands2Life ensured direct interaction with students, addressing queries and showcasing the benefits of using
  3. Peer Ambassador Program: Establishing a network of student ambassadors to promote within their peer circles, Brands2Life facilitated authentic and relatable communication.


Within the span of 6 months, Brands2Life's strategic approach yielded remarkable results for

  1. Over 20,000 Student Sign-ups: The targeted communication strategy and innovative outreach initiatives resulted in a significant surge in user registrations.
  2. Established Brand Presence: successfully carved its niche in the Indian market, distinguishing itself as a trusted study abroad platform.
  3. Positive Media Coverage: Brands2Life secured extensive media coverage across leading publications, both digital and print, enhancing's credibility and visibility.
  4. Influencer Endorsements: Collaboration with influencers and Serena Williams generated widespread attention, fostering trust and interest among the target audience.
  5. Sustained Engagement: The ongoing engagement initiatives, including scholarship programs and ambassador networks, ensured continued interest and loyalty among the student community.

In conclusion, Brands2Life's comprehensive PR strategy played a pivotal role in's successful entry into the Indian market. The collaboration showcased the importance of tailored communication, regional understanding, and a mix of traditional and digital channels in achieving impactful results in a competitive landscape.

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