A Start-Up’s Guide to Using PR to Launch a Product
India is going through a start-up revolution. In less than a decade, it has emerged as the third-largest destination for start-ups across the globe. Start-ups are often small enterprises that are crunched for capital and resources. They do not have extensive marketing and advertising budgets to build brand identity and visibility. For such companies, Public […]
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How to build a successful PR campaign
Public relations (PR) is one of the most important ingredients in the recipe for a successful business. It is an integral part of any marketing campaign. Some experts argue that PR is in fact the most important part of marketing. PR is a time-tested strategy used by businesses to build brands, increase sales, build public […]
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